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Product (UX/UI) Designer

Design that moves
people & metrics.

I design digital experiences at the intersection of human behavior and business strategy — from zero-to-one products to complex enterprise systems.

10+
Years Experience
30+
Products Shipped
100K+
Users Impacted
Jordan Reyes
Selected Work

Case Studies

Enterprise · NASA Safety Center

Designing Collaboration: A Real-Time Root Cause Analysis Tool for Faster, Smarter Problem-Solving

By designing a customized, collaborative RCA tool, I enabled teams to move beyond slow, paper-heavy workshops and disconnected spreadsheets. The platform empowered users to work together in real time, standardize RCA practices, and improve efficiency and accuracy.

12 months 2025
B2B Enterprise · Vitamix IoT DEVICE MANAGEMENT

Reducing Operational Costs Through Remote Equipment Programming

A remote programming platform for commercial blenders replaces manual onsite updates with centralized management. Teams can quickly deploy new configurations, adjust settings based on environmental conditions, and improve operational efficiency while maintaining consistent beverage preparation standards.

5 months 2026
Enterprise · NASA Safety Center

Preventing errors and saving time with a change management system

A Change Management System for NASA’s internal program plan application ensures that requirement development is structured, traceable, compliant, and efficient. By embedding transparency and accessibility into every change, NASA employees can prevent costly mistakes, reduce rework, and save significant time while ensuring mission success.

4 months 2025
Enterprise · NASA Safety Center

Future-Proofing Facility Safety with a Center Evaluation App

By designing a Facility Safety Evaluation & Analytics App, I transformed NASA’s approach to facility safety from a fragmented, paper-driven process into a standardized, data-driven, and proactive system. The app empowered centers to evaluate their own facilities, while leadership gained the insights needed to ensure safety and mission readiness for future years.

3 months 2024
Fintech · Union Home Mortgage

Modernize a legacy mortgage application process, saving time and reducing errors

By digitizing the mortgage application process, I transformed an outdated, paper-heavy workflow into an efficient, transparent, and user-friendly digital platform for credit unions throughout the country. The new, customized system reduced errors, saved time, and improved both staff and member satisfaction.

8 months 2022
Jordan Reyes
About Me

Designing at the
edge of empathy
& evidence.

Hi, I'm Ashley - a Product Designer with 10+ years building products people actually want to use. I specialize in complex problem spaces: Fintech, Enterprise, B2C and Manufacturing.

My approach blends deep qualitative research with quantitative validation. Before design, I studied cognitive psychology, which shapes how I think about mental models and the gap between what users say and what they do.

End-to-End Product DesignInformation ArchitectureData-Informed DecisionsAI-Assisted Design & Workflow OptimizationDesign SystemsAccessibility (WCAG)UX Strategy & DiscoveryStakeholder CollaborationInteraction Design & User FlowsUser Research & Testing
Let's Talk
Toolbox

What I work with

Figma
FigJam
Maze
Dovetail
Mixpanel
Miro
UserTesting
Hotjar
Ashley Anness
Product (UX/UI) Designer
ashleyaanness@gmail.com
linkedin.com/in/ashley-anness/
Cleveland, Ohio
Download Resume
Experience
User Experience Designer
Vitamix
  • Led UX design for an internal operational platform used across multiple store locations, reducing task completion time by +25% and improving efficiency for daily operations.
  • Redesigned core product experiences to improve usability and discoverability, contributing to a 20-38% increase in feature adoption and reducing support-related issues.
  • Collaborated with product managers, engineers, and business stakeholders to deliver user-centered solutions that improved operational consistency and user satisfaction across teams.
  • Conducted user research, usability testing, and iterative prototyping, helping identify painpoints and drive design improvements that reduced user errors.
  • Improved accessibility and interface consistency across digital experiences, contributing to a more inclusive user experience and alignment with accessibility standards.
Senior User Experience Designer
NASA - National Aeronautics Space Administration
  • Led end-to-end design for 12 applications, aligning user needs, business goals, and tech feasibility.
  • Conducted usability testing and user research, increasing task completion rates by 25% and reducing help desk requests by 20%.
  • Designed and launched high-impact features and responsive, mobile-first interfaces that improved usability and accessibility (WCAG/ADA compliant).
  • Delivered interactive prototypes to accelerate approvals and streamline development handoff.
  • Built scalable design systems, component libraries, and UX/UI standards, improving consistency and cross-team efficiency.
  • Partnered with product and engineering teams in agile workflows; contributed front-end development with HTML, CSS, SASS, and JavaScript.
  • Mentored junior designers and established a visual QA process to improve quality and design-to-development collaboration.
User Experience Engineer
Sherwin Williams (Contract)
  • Led UX design and front-end development for the Point-of-Sale system, delivering responsive, mobile-friendly interfaces that improved usability and business outcomes.
  • Built reusable UI components for the design system, ensuring scalable, consistent functionality.
  • Designed wireframes, mockups, and interactive prototypes in Figma, applying user research and accessibility standards to streamline workflows.
  • Collaborated with cross-functional teams to resolve technical issues, improve performance, and establish responsive design systems for seamless cross-device experiences.
User Experience Designer
Union Home Mortgage
  • Designed user-centered solutions for the Technology Innovation Department.
  • Redesigned the UHM Point-of-Sale workflow, enabling users to complete initial mortgage applications in 8–10 minutes and improving efficiency.
  • Led design and development of a digital mortgage application platform for financial institutions, replacing manual processes.
  • Conducted user research and data analysis to inform product decisions and optimize usability.
  • Produced end-to-end UX deliverables (journeys, user flows, wireframes, prototypes in Figma) and partnered with developers, product managers, and executives to define product vision and deliver responsive, mobile-friendly solutions.
Web Designer
ICP Building Solutions Group
  • Managed UX brand consistency for eCommerce construction brands, ensuring cohesive visual identity and seamless user journeys across websites, mobile applications, and online marketplaces.
  • Designed and optimized product pages, landing pages, and checkout flows to improve conversion rates, reduce cart abandonment, and enhance the overall online shopping experience.
  • Created wireframes, mock-ups, and interactive prototypes for responsive, mobile-first interfaces.
  • Developed custom Shopify and WordPress storefronts with HTML, CSS, JavaScript, integrating payment gateways, product catalogs, and promotional modules.
  • Applied UX best practices to design layouts, typography, product imagery, and motion graphics that drive engagement and guide purchase decisions.
  • Conducted usability testing and A/B experiments to validate design choices, measure user behavior, and iterate for higher sales performance.
  • Ensured ADA/WCAG compliance and implemented accessibility enhancements for inclusive online shopping experiences.
  • Collaborated with marketing, merchandising, and development teams to align digital initiatives with revenue goals and customer satisfaction metrics.
Education
B.S. Visual Design
University of Akron
Full Stack Web Development
Case Western Reserve University
Skills
AREAS OF EXPERTISE
  • End-to-End Product Design, UX Strategy + Discovery, Interaction Design + User Flows, Information Architecture, Design Systems, User Research & Testing, Data-Informed Decisions, Stakeholder Collaboration, Accessibility + Inclusive Design, AI-Assisted Design + Workflow Optimization

TOOLS + TECHNOLOGY
  • AI Design & Prototyping: Figma (AI plugins), Lovable, Claude, ChatGPT, Replit
    Collaboration & Research:
    Miro, FigJam, Notion, JIRA
    Rapid Prototyping & Testing:
    Whimsical, Figma AI
Recognition
  • NASA OFFICE OF SAFETY + ADMISSION ASSURANCE PROPS AWARD (2025)
  • NASA SAFETY CENTER PROPS AWARD (2024)
Contact

Let's talk.

I'd love to connect about new opportunities, collaborations, or just a good design conversation. Open to senior product design roles and thoughtful conversations.