I design digital experiences at the intersection of human behavior and business strategy — from zero-to-one products to complex enterprise systems.
By designing a customized, collaborative RCA tool, I enabled teams to move beyond slow, paper-heavy workshops and disconnected spreadsheets. The platform empowered users to work together in real time, standardize RCA practices, and improve efficiency and accuracy.
A remote programming platform for commercial blenders replaces manual onsite updates with centralized management. Teams can quickly deploy new configurations, adjust settings based on environmental conditions, and improve operational efficiency while maintaining consistent beverage preparation standards.
A Change Management System for NASA’s internal program plan application ensures that requirement development is structured, traceable, compliant, and efficient. By embedding transparency and accessibility into every change, NASA employees can prevent costly mistakes, reduce rework, and save significant time while ensuring mission success.
By designing a Facility Safety Evaluation & Analytics App, I transformed NASA’s approach to facility safety from a fragmented, paper-driven process into a standardized, data-driven, and proactive system. The app empowered centers to evaluate their own facilities, while leadership gained the insights needed to ensure safety and mission readiness for future years.
By digitizing the mortgage application process, I transformed an outdated, paper-heavy workflow into an efficient, transparent, and user-friendly digital platform for credit unions throughout the country. The new, customized system reduced errors, saved time, and improved both staff and member satisfaction.
Hi, I'm Ashley - a Product Designer with 10+ years building products people actually want to use. I specialize in complex problem spaces: Fintech, Enterprise, B2C and Manufacturing.
My approach blends deep qualitative research with quantitative validation. Before design, I studied cognitive psychology, which shapes how I think about mental models and the gap between what users say and what they do.
I'd love to connect about new opportunities, collaborations, or just a good design conversation. Open to senior product design roles and thoughtful conversations.